With a presidential election on the horizon and main questions going through the way forward for the information enterprise, 2024 is more likely to be a pivotal yr for a few of the nation’s most distinguished media personalities and executives.
Listed below are 5 figures throughout the media to look at in 2024.
Musk spent a lot of 2023 as the middle of main controversies and has proven no signal of transferring away from the highlight within the coming yr.
The billionaire tech mogul is more likely to drive information cycles for months to return over his dealing with of X, previously referred to as Twitter, and near-constant commentary on political and cultural points.
Musk notably will face a serious disaster of his personal making at X heading into 2024 with one current evaluation estimating a widespread advertiser boycott over Musk’s conduct might value the corporate greater than $75 million in misplaced income.
Musk himself acknowledged 2024 might be a tough yr for X due to the boycotts, going to date in a current interview to say it might “kill the corporate.”
A businessman turned part-time on-line influencer who usually spends time boosting conservative pundits and content material creators on his latest tech toy, Musk’s political rhetoric and enterprise choices in 2024 may have significant penalties for each the businesses he owns and the broader news-consuming public.
Thompson, who took over this yr for embattled CNN chief Chris Licht, may have his work reduce out for him in 2024.
Licht spent simply greater than a yr on the job and oversaw the community throughout a time of near-constant inner strife, public criticisms over the channel’s tone and programming and sluggish scores.
Thompson shall be aiming to have a much less rocky 2024 as CNN ramps up its protection of subsequent fall’s presidential election.
The community nonetheless faces main scrutiny over its protection of former President Trump and conservatives, is more likely to undergo additional ache from elevated cord-cutting and broadcasts a number of reveals that fee among the many lowest on any of the three main cable information networks.
Staffers have to date spoken positively of Thompson, whose arrival alerts a brand new period at CNN that comes on the heels of a chaotic 2023 many on the community are joyful to see come to an finish.
Fox’s CEO oversaw the community’s protection of the 2020 election, parts of which resulted in a huge $787 million fee to Dominion Voting Programs to settle claims of defamation out of courtroom greater than two years later.
It was an embarrassing ordeal for Fox, which in 2024 will be seeking to rebuild its repute amongst mainstream media retailers whereas additionally retaining its standing because the go-to channel for conservative commentary and opinions.
There are indicators Fox is making an effort to maneuver on from the Dominion saga, with Scott revamping the community’s prime-time lineup and notching three large scores wins late in 2023 with two broadly watched prime time GOP debates and an identical occasion that includes Govs. Ron DeSantis (R-Fla.) and Gavin Newsom (D-Calif.).
Scott, as ever, shall be beneath stress within the coming yr to ship continued scores dominance for the cable information chief with out bending completely to the partisan leanings of Fox’s largely conservative viewers. A current New York Occasions/Siena ballot discovered 13 % of viewers listed Fox because the information supply they turned to most frequently in comparison with 10 % who listed CNN and three % who selected MSNBC.
Scott, as ever, shall be beneath stress within the coming yr to ship continued scores dominance for the cable information chief with out bending completely to the partisan leanings of Fox’s largely conservative viewers.
Complicating issues for Scott shall be the probably intensifying criticisms coming from Trump, whom Fox helped propel to the White Home in 2016 however has extra just lately been on the receiving finish of a few of his sharpest complaints concerning the media.
The approaching yr is more likely to be chock-full of main exams for Disney’s chief govt.
Observers within the information media particularly shall be watching what Iger finally decides to do with its linear tv arms, together with ABC and ESPN, which he advised this summer season may not be a part of the corporate’s “core enterprise.”
After including a reported 7 million subscribers to its paid streaming service in 2023, how a lot additional Iger pushes Disney right into a streaming future shall be among the many largest storylines surrounding the corporate in 2024.
Extra broadly, Iger is more likely to face robust questions from shareholders about Disney’s general enterprise technique in an more and more fragmented and unpredictable media atmosphere.
The previous top-rated host on cable information, Carlson seems to be mounting an effort to remain related amongst political commentators heading into 2024 however with out one key ingredient: the massive megaphone he held at Fox.
After being ousted by the community in April, Carlson began a brand new media firm of his personal however has primarily misplaced the nationwide GOP kingmaker standing he loved through his prime-time cable information perch.
Carlson has, nonetheless, been in a position to e-book interviews with and publish conversations on-line with a few of the hottest figures on the correct, together with Trump.
How effectively Carlson can monetize his content material and construct his model through his new enterprise is an open query.
However as Fox appears to rebuild its picture amid the fallout of the Dominion lawsuit, and Carlson works to construct a brand new following of his personal, the brooding tensions between the 2 sides shall be a dynamic to look at inside conservative media in 2024.
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